Dave Fowler

Employment

• SEO Manager2009 - Present

  Ecommerce Website

  An in-house role, managing search engine optimisation and inbound marketing for a major UK-based eCommerce retailer. Key accountabilities include organic search traffic growth through on-page and off-page SEO strategies such as keyword research and mapping, content development, link building, and social media marketing. I also provide a key input into the accessibility and usability of the site, with a strong focus upon information architecture and conversion optimisation (including A/B testing). I am responsible for the line-management and development of two assistants (link-building and copywriting support).

• Web Design and Internet Marketing2009

  Campden BRI

  Campden BRI is the UK’s leading independent food science research organisation. The website supports revenue growth through sales of publications and training, and by generating membership enquiries. In this in-house web design and development role my activities were evenly split between visualisation/coding and search engine optimisation. Visit the website at www.campden.co.uk.

• Web Design and SEO2007 - 2009

  Freelance

  Various web design and search engine optimisation commissions.

• Customer Service Manager2005 – 2006

  Creed Catering Supplies Ltd, Cheltenham

  Operational management of a telesales & customer service team for a regional food wholesaler.

• Call Centre Director2002 – 2005

  Rubicon Connect Ltd, Wokingham

  Operational management of an outbound telemarketing bureau, primarily active in outsourced business-to-consumer financial services telesales and telemarketing.

• Client Delivery Manager2001 – 2002

  Clientlogic, Exeter

  Clientlogic provide outsourced multi-touch contact centre services. I held a contact centre management role on one of the largest UK accounts, a customer billing service centre operated on behalf of a major UK internet ISP. I was directly responsibility for 6 Team Managers and around 150 Customer Service Associates. Primary responsibilities included team performance against company and client KPIs (response times, first call resolutions, budget, etc).

• Group Training Manager2000 – 2001

  Principal Group Ltd, Berkshire

  Development and delivery of training activities across a group of 3 companies - telemarketing, residential lettings, and consumer marketing services.

• Telemarketing Shift Manager1996 – 2000

  Principal Dynamics Ltd, Wokingham

  An outsourced telemarketing bureau, primarily active in financial services telemarketing. I initially joined in a telemarketing capacity before early promotion to supervisory and then operational management positions.

Education

• Advanced HTML & CSS / Flash / Graphic Design2007 - 2008

  Thames Valley University

  Part time study on an Associate Student Scheme. Courses taken included Advanced Web Design (HTML & CSS), Flash Multimedia Authoring & Scripting, and Graphic Design.

• BA (Hons) Leisure Marketing (2.1)1993 - 1995

  Bournemouth University